December 15, 2019
Trump is the master marketeer. He has the advantage of a brand name that is easily recognized; the primary factor in marketing. The Trump name prompts the subconscious to think of a trump card that produces an unsuspected win. The word Trump makes one think of a trumpet, historically an instrument to blast before an important announcement or after a victory.
His frequent use of twitter is nothing more than advertising his name and product. He has provoked his opposition to promote his name and products (initiatives). His political foes prompt investigations that make hourly news announcing his brand; Trump this and Trump that. His congressional foes continue to do the same thing with endless hearings; Trump this and Trump that. His media foes advertise his brand almost by the minute at no advertising expense to Trump on the television, the Internet and news outlets. He has provoked the opposition editorials to daily promote his brand; Trump products. Believing it will hurt his brand, they mention what he wants to do as President and feature every one of his real estate investments. This is millions of dollars of free advertising.
The opposition free advertising informs the public that 50% of them do not like his product. In doing so they give recognition that 50% of the potential buyers, 65 million in the last election that were very satisfied with his product. This is great advertising. Can you imagine selling something to 65 million buyers each day. Even more amazing is that these “Trump advertisers” go to great expense and annually renewed his contract for free.
When one of his brand’s products (Presidential Plans) come under a formidable opposition he has learned the great power of changing the subject. When his desire to build the wall was interrupted, he floats the idea of buying Greenland. No matter how ridiculous, his ideological opposition immediately is outraged and takes the bait so to speak. They forget the wall and are compelled investigate why government funds should be spent to potentially foster a Trump Golf Village in Greenland, as unlikely as that would be. The opposition immediately is burdened with the impact on climate change. They must study what such a Federal Government purchase would have on the National Parks budget in the continental United States. Trump goes back to focusing on marketing his product, the wall.
Recognizing that name recognition is perhaps the most important factor in making a political choice, Trump’s marketing is nothing short of brilliant.